# DeepSeek dá chance às empresas de tecnologia da Europa de se recuperarem na corrida global de IA - Reuters **Título Original:** **DeepSeek gives Europe's tech firms a chance to catch up in global AI race** **Fonte**: Reuters **Data de Publicação:** 03.02.2025 **URL:** https://www.reuters.com/technology/artificial-intelligence/deepseek-gives-europes-tech-firms-chance-catch-up-global-ai-race-2025-02-03/ **Autor:** Supantha Mukherjee # Resumo gerado por AI DeepSeek está mudando o cenário da IA na Europa, permitindo que startups acessem tecnologia a preços acessíveis, enquanto grandes empresas ainda hesitam em adotar a plataforma devido a preocupações de segurança e regulamentação - DeepSeek oferece modelos de IA a preços significativamente mais baixos do que concorrentes como OpenAI - Startups estão migrando rapidamente para a plataforma - A diferença de custo é estimada entre 20 a 40 vezes mais barata do que OpenAI - Reguladores estão investigando se a DeepSeek copia dados da OpenAI - Executivos acreditam que a DeepSeek pode democratizar o acesso à IA na Europa # Artigo Original  Item 1 of 5 The DeepSeek app is seen in this illustration taken on January 29, 2025. REUTERS/Dado Ruvic/Illustration/File Photo **\[1/5\]**The DeepSeek app is seen in this illustration taken on January 29, 2025. REUTERS/Dado Ruvic/Illustration/File Photo [Purchase Licensing Rights, opens new tab](https://www.reutersagency.com/en/licensereuterscontent/?utm_medium=rcom-article-media&utm_campaign=rcom-rcp-lead) - Summary - Companies - Several companies have switched to DeepSeek to save costs - DeepSeek's structural impact pervasive, executives say - Startups fast to switch, large firms to watch and wait GOTHENBURG, Feb 3 (Reuters) - Hemanth Mandapati, boss of German startup Novo AI, was an early adopter of DeepSeek chatbots when he switched to the Chinese AI model from OpenAI's ChatGPT two weeks ago. "If you have built your application using OpenAI, you can easily migrate to the other ones ... it took us minutes to switch," he said in an interview on the sidelines of the GoWest conference for venture capitalists in Gothenburg, Sweden. DeepSeek's emergence is changing the landscape for AI, offering companies access to the technology at a fraction of the cost, according to interviews with more than a dozen startup executives and investors. It also has the potential to push other AI companies to improve their models and bring down prices. "There was an offer from DeepSeek which was five times lower than their actual prices," said Mandapati. "I am saving a lot of money and users don't see any kind of a difference." Europe's tech startups had struggled to adopt the new technology at the same rate as U.S. rivals, which have easier access to funding. But executives say DeepSeek could be a game changer. "It marks a significant step forward in democratising AI and levelling the playing field with Big Tech," said Seena Rejal, chief commercial officer of British firm NetMind.AI, another early adopter of DeepSeek. Analysts at Bernstein estimate that DeepSeek's pricing is 20 to 40 times cheaper than equivalent models from OpenAI. OpenAI charges $2.5 for 1 million input tokens, or units of data processed by the AI model, while DeepSeek is currently charging $0.014 for the same number of tokens. Concerns have been raised by regulators about whether DeepSeek is copying OpenAI data or censoring answers that could portray China in a bad light. It is currently being [investigated](https://www.reuters.com/technology/artificial-intelligence/italys-privacy-watchdog-blocks-chinese-ai-app-deepseek-2025-01-30/) in different European countries. "While the future of DeepSeek as a business is difficult to predict, the structural impact seems quite pervasive," said Sanjot Malhi, partner at venture capital firm Northzone. ## WAKE-UP CALL Nearly $100 billion was invested by venture capitalists in AI companies in 2024 in the U.S. compared with about $15.8 billion in Europe, according to data from PitchBook. Just on Jan. 22, U.S. President Donald Trump [unveiled](https://www.reuters.com/technology/artificial-intelligence/trump-announce-private-sector-ai-infrastructure-investment-cbs-reports-2025-01-21/) a $500 billion AI project called Stargate, a joint venture backed by OpenAI, SoftBank [(9434.T), opens new tab](https://www.reuters.com/markets/companies/9434.T) and Oracle [(ORCL.N), opens new tab](https://www.reuters.com/markets/companies/ORCL.N) . Investment in Europe has been more modest. Only France's Mistral features among the list of top foundational models dominated by the likes of OpenAI, Meta [(META.O), opens new tab](https://www.reuters.com/markets/companies/META.O) , Anthropic and Google [(GOOGL.O), opens new tab](https://www.reuters.com/markets/companies/GOOGL.O) . China's DeepSeek attracted attention after writing in a paper last month that the training of DeepSeek-V3 required less than [$6 million](https://www.reuters.com/technology/artificial-intelligence/what-is-deepseek-why-is-it-disrupting-ai-sector-2025-01-27/) worth of computing power from Nvidia H800 chips. It has since overtaken ChatGPT to become the top-rated productivity application available on Apple's App Store. "This is a wake-up call that bigger isn't always better," said Fabrizio Del Maffeo, CEO of Axelera AI. "By making models more attainable to everyone, the total cost of ownership and barriers to building innovative tech are lowered which can be a catalyst for the whole industry." While some analysts doubt that DeepSeek's training cost is as low as the company says, they agree it is lower than comparable American models. "I see DeepSeek as a tremendous opportunity for companies like ours," said Ulrik R-T, CEO of Denmark's Empatik AI. "It showed that we do not need huge budgets to be able to achieve our vision." ## COST VS SAFETY The price war may have already started. Microsoft last week [released, opens new tab](https://www.linkedin.com/posts/mustafa-suleyman_today-weve-made-think-deeper-free-and-available-activity-7290487808706715648-Hj3S/?utm_source=share&utm_medium=member_desktop) OpenAI's o1 reasoning model to all Copilot users for free, instead of the usual subscription fee of $20 per month. "AI prices are going down, so future usage is probably going where there is transparency, which is usually open source, even though it's in China," said Scale Capital's Joachim Schelde. Bigger companies, ranging from Finland's Nokia to Germany's SAP, are more cautious about switching. "Cost is just one factor," said Alexandru Voica, Head of Corporate at Britain's Synthesia, which was last valued at $2.1 billion. "Other factors are: 'do you have all the security certifications, the frameworks, the software ecosystem that allows companies to build and integrate with your platform?'" The Reuters Daily Briefing newsletter provides all the news you need to start your day. Sign up [here.](https://www.reuters.com/newsletters/daily-briefing/?location=article-paragraph) Reporting by Supantha Mukherjee in Stockholm and Toby Sterling in Copenhagen; Editing by Matt Scuffham and Louise Heavens Our Standards: [The Thomson Reuters Trust Principles., opens new tab](https://www.thomsonreuters.com/en/about-us/trust-principles.html) [ ![[Clippings/publish/attachments/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Freuters%2Fcaf76daf-1e6c-4a6d-b7e2-80d6c71710ff.png]] ](https://www.reuters.com/authors/supantha-mukherjee/) Supantha leads the European Technology and Telecoms coverage, with a special focus on emerging technologies such as AI and 5G. He has been a journalist for about 18 years. He joined Reuters in 2006 and has covered a variety of beats ranging from financial sector to technology. He is based in Stockholm, Sweden.